The Trustworthiness of Media Brands in the U.S.

What We’re Showing

This graphic shows the percentage of Americans who trust various news outlets. Note that this is not an exhaustive list of media brands. The data comes from a 2024 YouGov survey, commissioned by the Reuters Institute for the Study of Journalism.

Key Takeaways

• Among this sample of companies, HuffPost is the least trusted news brand. The company is owned by Buzzfeed Inc
• Fox News is the most polarizing brand listed, with an equal 43% share for “trust” and “don’t trust”